ARMYs are calling out BIGHIT MUSIC after they believe the company has been disrespecting BTS‘s V and his recent solo schedules.
BTS’s V | @thv/Instagram
On March 29, ELLE Korea released a video with BTS’s V where he answered questions, including on the bear versus tiger debate, with the help of emojis.
It isn’t the only solo activity V has been doing, as the idol has been shining with his ELLE Korea photoshoots while rocking CELINE looks, appearing weekly on the show Jinny’s Kitchen, and his partnership with SimInvest.
BTS’s V for ELLE Korea | @thv/Instagram
BTS’s V on Jinny’s Kitchen | tvN
BTS’s V for SimInvest | SimInvest/YouTube
Despite all these solo activities, the term “BIGHIT Respect Taehyung” started trending shortly after the emoji video was posted. While V has been gaining attention for all of his promotions and activities, ARMYs believe that BIGHIT MUSIC has disrespected the idol by not promoting his content.
On social media, the @BIGHIT_MUSIC account is known to tweet activities from those under the company, including music, appearances, and much more.
[기사] #Jimin Rules Emerging Artists Chart, Becomes First #BTS Member to Score Unaccompanied Solo Top 40 Hot 100 Hithttps://t.co/rvLCDaFYza
— BIGHIT MUSIC (@BIGHIT_MUSIC) March 30, 2023
[기사] 6 Questions with #JungKook, Calvin Klein’s Newest Global Ambassadorhttps://t.co/m7nynALwAC
— BIGHIT MUSIC (@BIGHIT_MUSIC) March 30, 2023
[위버스 매거진] #제이홉 의 길
‘on the street (with J. Cole)’ 리뷰On #jhope’s street
A review of “on the street (with J. Cole)”
KOR: https://t.co/K6eafXnC4O
— BIGHIT MUSIC (@BIGHIT_MUSIC) March 21, 2023
Yet, ARMYs quickly noticed that aside from the odd tweet about Jinny’s Kitchen…
[방송] 오늘(3/24) 8:50PM tvN <서진이네>에 #방탄소년단 #뷔 가 출연합니다.
[TV] #BTS #V will be on the <Jinny’s Kitchen> on tvN on Mar 24 at 8:50PM KST.
— BIGHIT MUSIC (@BIGHIT_MUSIC) March 24, 2023
BIGHIT MUSIC had not promoted any of V’s solo activities, especially concerning his recent pictorials and interviews.
Taehyung’s solo activities ever since chapter 2 started
Celine pfw
Friendcation
Vouge Korea
Special DJ
Christmas cover
Jinny’s kitchen (barely)
Elle KoreaThis js just pathetic
I am seriously asking is Kim Taehyung not an artist under @BIGHIT_MUSIC anymore? pic.twitter.com/Q8wdn25sSk
— Jo
(@taebestvocalist) March 29, 2023
After noticing the trend, ARMYs started trending the phrase “BIGHIT Respect Taehyung,” calling out the company for not promoting the idol’s work.
BIGHIT RESPECT TAEHYUNG has been trending since this second chapter started cause all this company do is disrespect him with their lack of support. It’s concerning cause at this point we can’t even expect anything for his solo debut @BIGHIT_MUSIC @bts_bighit @HYBEOFFICIALtwt pic.twitter.com/VjQ75YibM3
— V USA –
(@V_USA) March 30, 2023
방탄소년단의 멤버이자 귀사의 소속아티스트인 뷔의 활동소식을 모든 팬들이 볼 수 있도록 공계에 올려주세요 소속아티스트에 대한 권리만 찾지 마시고 의무도 제대로 이행해주시기 바랍니다.
BIGHIT RESPECT TAEHYUNG@bts_bighit @BIGHIT_MUSIC @HYBEOFFICIALtwt pic.twitter.com/YFbLY3YDv6— V STREAM
(FAN ACC) (@tetestream_) March 30, 2023
hello @BIGHIT_MUSIC @bts_bighit .
V is still a member of BTS and a part of HYBE artists, but he is hardly treated the same as other artists.
we’re asking you to address the treatment of Taehyung and give him the BEST promotion, support and protection.BIGHIT RESPECT TAEHYUNG
— taehyung pretty hands (@kthprettyhands) March 30, 2023
Every year, we have to ask for fair treatment for taehyung whether when the group was active or now in solo era. His company has reached the lowest of all low. A company is there for a reason – to promote and protect their artist.
BIGHIT RESPECT TAEHYUNG pic.twitter.com/dpw6AXeeCG
— ♡ (@KTH_UK) March 30, 2023
While ARMYs are not blaming the members for the social media activity, they want to gain the attention of BIGHIT MUSIC and for the company to promote V’s solo activities in the same way as the other members.
