According to the Korea Brand Reputation Research Institute, BLACKPINK, Lim Young Woong, and BTS were the top singers in terms of brand value rankings for the month of November.
From October 23 through November 23, the Institute analyzed big data of South Korean singers in areas including consumer participation, communication, media activity, and community activity. Brand value analysis enables brands to understand the consumption trends of online users, such as who, where, how, why, and how much users consume specific brands.
With a total of 11,354,100 brand value points, girl group BLACKPINK took up the 1st place spot in brand value rankings for singers in November. Lim Young Woong followed behind in 2nd place with 7,867,002 points, while BTS claimed 3rd place for this month with 6,168,299 points.
The top 30 South Korean singers in terms of brand value rankings for November are, in order: BLACKPINK, Lim Young Woong, BTS, aespa, IVE, Seventeen, DAY6, J.Y. Park, BIBI, (G)I-DLE, Big Bang, TWICE, QWER, ILLIT, LE SSERAFIM, Young Tak, Lee Chan Won, FIFTY FIFTY, Cho Yong Pil, TWS, Red Velvet, Taeyeon, IU, Psy, BABYMONSTER, Kang Daniel, Lee Young Ji, NCT, Jay Park, and EXO.
SEE ALSO: HYBE’s controversial “music industry report” implied BLACKPINK’s success was thanks to Coachella?
