According to the Korea Brand Reputation Index, BTS, Lim Young Woong, and BLACKPINK are the top stars with the highest brand value for the month of November.
From October 29 through November 29 KST, the Korea BRI analyzed over 200 million pieces of big data pertaining to top Korean stars and found that BTS, Lim Young Woong, and BLACKPINK demonstrated the highest brand value in terms of consumer participation, media activity, communication, community activity, and recommendations.
First, BTS came out on top for the second consecutive month with 9,911,692 brand points, while Lim Young Woong followed behind with 7,216,605 points. BLACKPINK, taking up 3rd place, earned 5,807,163 brand points total.
From 4th through 30th place are, in order: Yoo Jae Suk, IVE, TWICE, Kim Yeon Kyung, Son Heung Min, Jun Hyun Moo, Seventeen, Kim Yong Bin, Faker, Lee Byung Hun, Kim Jong Kook, ILLIT, Park Ji Hyun, Kang Ha Neul, Lee Jun Ho, Cha Eun Woo, Lee Jung Jae, Jun Ji Hyun, Kim Woo Bin, Choi Woo Sik, Ryu Hyun Jin, Ryu Seung Ryong, LE SSERAFIM, Taeyeon, Shin Dong Yup, Lee Chan Won, and EXO.
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