BTS V has become the new model for Paradise City!
On an online forum, netizens buzzed over the news that the beloved BTS member — known for being one of the most in-demand faces in advertising — has officially been selected as the new model for the luxury hotel and casino in Incheon.
To commemorate the collaboration, Paradise City released two short films. In the video below, V appears as a sanitary worker, sweeping the grounds of the hotel and casino while listening to a cassette player.
Through this ad, viewers get to explore the location alongside V as he casually dances to vintage music.
Another short film presents V as a stylish high-end gambler, embodying the slogan “win your day” as part of the casino’s promotional campaign.
The brand also unveiled a series of official images featuring V, which netizens have been calling “wildly gorgeous,” “stunning,” and “perfect for V’s aura and atmosphere.”
In a short clip with Daily Fashion News, V greeted fans as the new face of the resort and mentioned that this marks his “second meeting with the hotel,” as he previously stayed there during his attendance at Paradise Art Night for the Frieze Seoul art fair.
Netizens are once again expressing admiration for V’s star power and the effortlessly engaging style of his ads, with some commenting that “V’s face is Paradise itself.”
In related news, V continues to thrive as an endorsement model, leading successful campaigns with beauty brands including TIRTIR and Yunth — with the latter selling out its latest products following the collaboration.
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