Beverage giant Coca-Cola recently announced Kim Taehyung, aka V of BTS, as their new ambassador for Coke Zero in South Korea, bringing his signature blend of charisma and cool to the brand.
“V brings powerful energy on stage and an effortlessly trendy charm offstage,” a Coca-Cola spokesperson said. “He’s the perfect match for the spirit of Coca-Cola – bold, free, and magnetic.”
For Taehyung, a lifelong Coke drinker, the partnership is more than just business. “I’m really happy to team up with a brand I’ve always loved,” he said. “Through the Best Coke Ever campaign, I’m excited to share the refreshing thrill of Coca-Cola Zero in a whole new way.”
Following the announcement, the teaser video for the “Best Coke Ever” campaign was unveiled. In the clip, Taehyung is seen watching a commercial featuring a dinosaur asking, “Is this the best Coke ever?” to which he responds with a playful line: “Yes! I’ve got to try it, right?”
The teaser quickly gained momentum, surpassing 11 million views on Instagram within the first 24 hours, a testament to Taehyung’s unmatched influence and global reach.
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Since then, a nationwide campaign for Taehyung’s “Best Coke Ever” promotion for Coca-Cola Zero has taken over South Korea.
Taehyung’s visuals have been prominently featured on hundreds of billboards and LED screens across the country, including subway stations, bus stops, major shopping malls, cinemas, convenience stores, and bustling downtown streets. His ads have also appeared on major social media apps and digital platforms, further amplifying his presence and the campaign’s impact.
The massive scale of the campaign, combined with Taehyung’s captivating presence holding a Coca-Cola Zero, is impossible to miss and has created a wave of excitement among fans and the general public.
Fans around the world flooded social media with praise, noting how Taehyung’s unique charm perfectly fits the refreshing image of Coca-Cola Zero. Within hours, hashtags like #BestCokeEver and #TaehyungXCocaCola were trending globally.
A full commercial video is expected to be released, and as the campaign unfolds, fans are eagerly anticipating more creative collaborations between Coca-Cola Korea and Taehyung – a partnership that has already proven to be a refreshing success.
