When BTS‘s exclusive contract with Louis Vuitton ended, fans couldn’t wait to see the luxury fashion brands each member might endorse.
BTS wearing Louis Vuitton at the 2021 GRAMMYs | BIGHIT MUSIC
Jimin became Dior‘s global brand ambassador in January, proving to be the main event at the Dior Fall 2023 Menswear Fashion Show. And later, Jimin also was named as a house ambassador for Tiffany & Co.
BTS’s Jimin and J-Hope at the Dior show during Paris Fashion Week | @MTV/Twitter
Suga became a brand ambassador for Valentino in January, making waves at Valentino’s couture show during Paris Fashion Week.
BTS’s Suga for Valentino | @agustd/Instagram
Meanwhile, J-Hope attended multiple shows at Paris Fashion week for Louis Vuitton, Dior, and Hermés, proving his global impact. And Louis Vuitton soon after announced him as their global brand ambassador.
BTS’s J-Hope for Louis Vuitton | @LouisVuitton/Twitter
Eagle-eyed netizens have also suspected that the fashion brand Bottega Veneta might soon announce a collaboration with RM, especialy after he attended the recent Bottega Veneta fashion show in Milan. And that Jungkook might work with Calvin Klein.
BTS’s RM at the Bottega fashion show in Milan
Although Jin is currently serving in the military, there’s no doubt that he will also have many luxury brands after him when he returns.
And fans feel confident in their assumption that V will become a global brand ambassador for Celine, as the idol has attended their events in the past, certifying his impact.
Celine’s Hedi Sliman and BTS’s V | @thv/Instagram
But V’s recent social media activity has fans convinced that the announcement will come soon.
I think we’re getting Taehyung x Celine announcement soon pic.twitter.com/KSydhVAhec
— Sumsum⁷
Face is coming (@SumSumSeVeN) March 7, 2023
what if taehyung is giving us hints?? what if taehyung x celine ?? pic.twitter.com/NKDTQJ1gFK
— *✧ (@taeteluv_) March 7, 2023
Fans first noticed that in his recent “On The Street” challenge with J-Hope, V was wearing a Celine hoodie.
[INFO] Taehyung wears Celine black hoodie in OTS challenge with Hoseok pic.twitter.com/zn58b02d4d
— TAE GUIDE (@taeguide) March 7, 2023
taehyung is wearing the legendary purple pants and Celine t-shirt, i think it’s the same which jungkook bought it for him from Qatar and wore it in the run BTS challenge “( pic.twitter.com/A5yKHA4a7V
— Vkoo (@vkoopics) March 7, 2023
And even more convincingly, V recently reposted an Instagram story from Celine of musician Bob Dylan, taken by the creative director of Celine, Hedi Slimane.
insta story 230307 | thv
+reposting celine’s instagram post
(a black and white photo of musician bob dylan – taken by hedi slimane, the creative director of celine) pic.twitter.com/2EaUDHAY2V— 「 claire ⁷ 」 (@btstranslation7) March 7, 2023
Which BLACKPINK‘s Lisa, who is Celine’s global ambassador, also shared, leaving fans even more convinced V will be announced as an ambassador soon.
taehyung and lisa updating bob dylan for celine on their respective ig stories pic.twitter.com/Yl8jsMF8wC
— a. (@ltkfeed) March 7, 2023
he’s wearing a celine hoodie and he posts this… news abt being an ambassador soon like pic.twitter.com/V43A2FQ5SD
— FACE JIMIN (ia) (@vminpinkie) March 7, 2023
celine better claim my boy as their ambassador pic.twitter.com/HX7Gy3SyYF
—
🪞 (@fairytaegis) March 7, 2023
You can read more about V as a brand ambassador here.
BTS V’s Newest Brand Ambassador Role Shocks Fans After The Release Of A “Legendary” Commercial