According to the Korea Brand Reputation Research Institute on August 19 KST, BTS’s Jungkook, Jimin, and ASTRO‘s Cha Eun Woo are the top male K-Pop idols in terms of brand value rankings for this month.
From July 19 through August 19, the Institute analyzed big data of 716 individual male K-Pop idols in areas including consumer participation, media activity, communication, community activity, etc. Brand value rankings convert consumer patterns into numerical values in order to determine the overall brand value of each brand product/entity.
For the month of August, BTS member Jungkook came in first place with a total of 6,992,686 points, followed by fellow BTS member Jimin in second place with 4,429,960 points. ASTRO member/actor Cha Eun Woo came in third place with 4,120,171 points, rising three spots from his sixth place rank in July.
The top 30 individual male K-Pop idols in terms of brand value rankings this month are: BTS’s Jungkook, BTS’s Jimin, ASTRO’s Cha Eun Woo, BTS’s V, Kang Daniel, Hwang Min Hyun, EXO‘s Baekhyun, The Boyz‘s Juyeon, Big Bang‘s G-Dragon, Park Ji Hoon, Seventeen‘s Joshua, BTS’s SUGA, BTS’s Jin, The Boyz’s Hyunjae, Super Junior‘s Kyuhyun, BTS’s RM, BTS’s j-hope, Kim Jae Hwan, INFINITE‘s Sunggyu, NCT‘s Mark, INFINITE’s Sungyeol, Ren, Seventeen’s Jun, INFINITE’s Woohyun, TVXQ‘s Yunho, ZEROBASEONE‘s Sung Han Bin, SHINee‘s Key, Seventeen’s Mingyu, INFINITE’s Dongwoo, and SHINee’s Onew.
