BTS‘s V broke the internet on March 10 when ELLE Korea announced that the BTS member would be the next cover model for their April 2023 issue.
BTS’s V | BIGHIT MUSIC
ELLE Korea posted a cryptic tweet, teasing fans by asking, “who will be the cover model of the April issue of ELLE Korea?”
The question was followed by three minimalist cover designs that stated, “V is coming.”
베일에 가려져있던 엘르 4월호 커버 주인공은 누구일까요
현재 사전 예약판매를 진행 중에 있습니다.Who will be the cover model for the April issue of ELLE KOREA
Pre-orders are available for the blind covers.
사전 예약 판매 링크(Pre-Order Link)
https://t.co/MHaSuP8cHR pic.twitter.com/HtjZmP0NXn
— ELLE Korea 엘르 (@ELLE_KOREA) March 11, 2023
Typically, magazines will tease a few photos of the featured celebrity before the issue is released, but with BTS V’s name and star power alone, ELLE Korea catapulted to occupy the top three of the best sellers list on Aladin.
All versions for ELLE KOREA X V have occupied the Top 3 Best Seller Now on Aladin after the announcement! pic.twitter.com/vxFQNGGBS7
— V STREAM
(FAN ACC) (@tetestream_) March 11, 2023
After stirring up hype for the magazine, V’s three magazine covers were finally revealed, and they’ve only left ARMYs wanting more.
V posed in three different styles, rocking CELINE after officially being named the luxury brand’s newest global ambassador only hours earlier, another incredible feat for V.
V, the biggest and the newest #CelineBoy, chose to be the cover star of ELLE Korea’s April issue as his official activity with CELINE…
— ELLE Korea
View this post on Instagram
Fans have long speculated that a partnership with CELINE was underway for V after his show-stopping appearance at CELINE’s Paris Fashion Week show last summer.
BTS’s V in France for CELINE’s show during Paris Fashion Week in June 2022 | @thv/Instagram
[INFO] Min Yoo, head of Celine PR updated her IG stories with Kim Taehyung’s Elle Korea covers
“Blood sweat and tears really.
Our Global Ambassador Corps finally completed, Celine Boy 🤍“Really an actor model singer and (now) Wax doll?” pic.twitter.com/CTeO6G1quF
— TAE GUIDE (@taeguide) March 16, 2023
After V posted the three photos on his personal Instagram and was officially named CELINE’s global ambassador, the BTS member broke the internet again.
Minutes after the photos dropped, CELINE’s website crashed due to the sudden spike in visitor traffic.
Celine website crashed after kim taehyung on elle cover wearing celine revealed
#TAEHYUNGxELLE pic.twitter.com/VhLZdFMIKk
— THV
(@Taehyungimpact) March 16, 2023
Shortly after, the popular online global web platform from Korea’s biggest internet company, Naver, also crashed.
Now is Naver crashing too
#CelineBoy
V ON ELLE KOREA #TAEHYUNGxELLE pic.twitter.com/ENr7tn0VXy— Nancy Kakkar (@nancykakkar321) March 16, 2023
A popular Korean online community board, theqoo, was already buzzing with a post generating over 14,000 views in the minutes after V’s magazine cover release.
A post abt Taehyung for his Elle cover is already trending on TheQoo within mins after his cover was posted with almost 14k views.
Everyone is obsessed with kim Taehyung as they should!
V ON ELLE KOREA #TAEHYUNGxELLE pic.twitter.com/3GkkX4toIN
— ♡ (@KTH_UK) March 16, 2023
And, of course, with his incredible global impact, he quickly took over the top 10 worldwide trends on Twitter.
KIM TAEHYUNG takes over the Top 10 Worldwide trends after everyone is screaming about V ON ELLE KOREA since the #TAEHYUNGxELLE covers release! pic.twitter.com/ycL50t81GD
— Taehyung Union (@BTSV_UNION) March 16, 2023
V continues to trend across multiple social media platforms worldwide. ELLE Korea‘s April 2023 edition will be officially released on April 4, 2023.
For more on V’s ELLE Korea feature, check out the article below!
BTS V’s Unmatched Brand Power—ELLE Korea Becomes #1 Bestseller With Just A Hashtag “#VIsComing”