V of BTS was recently announced as the first global ambassador for TIRTIR, a leading K-beauty brand celebrated for its innovative approach to skincare and makeup.
TIRTIR has made history as the first Korean beauty brand to offer 40 shades of foundation, emphasizing its commitment to individuality and diversity in beauty.
After a series of teasers, TIRTIR unveiled the campaign video featuring Taehyung across its social media platforms, captioned: “YOUR SHADE, OUR STANDARD — TIRTIR. The first global ambassador of TIRTIR @thv.”
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The video is a visually stunning short film that explores themes of self-expression, confidence, and authenticity.
It opens with V in a striking black-and-white sequence, clad in a sleek leather jacket, before shifting to deep red tones and dramatic lighting, creating an atmosphere of emotion, elegance, and power.
V’s captivating presence anchors the film, effortlessly moving between intense and tender expressions that highlight both his charisma and the brand’s message of confidence.
The video also intercuts with close-up shots of TIRTIR’s Mask Fit Red Cushion, combining style and elegance to present the product as a symbol of bold and flawless beauty.
Prior to the video’s release, TIRTIR shared a teaser photo featuring V dramatically illuminated by a single light source from above—an image that heightened anticipation and perfectly captured his timeless, cinematic appeal.
Together, TIRTIR and V captured global attention with their bold vision and flawless execution, turning a beauty campaign into a powerful statement of individuality, confidence, and universal appeal.
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