On August 11, Compose Coffee, Korea’s leading coffee franchise, announced a new ad campaign featuring three drinks in the “V COMPOSED” menu, created in collaboration with Kim Taehyung, aka V of BTS, the brand’s exclusive model.
To mark the launch, Compose Coffee introduced special cup sleeves and teaser photos, now displayed on digital screens across its 3,000 stores.
In the photos, Taehyung captivates with his deep gaze and delicate gestures, leaving a lasting impression while effortlessly conveying the brand’s image.
The collection, themed “a cup composed by V,” features Rich Allegro, Yuja Staccato, and Dolce Serenade. Each drink draws inspiration from Taehyung’s signature aura and musical sensibility, building on the brand’s partnership with him since 2023.
The drink names incorporate musical terms derived from Italian, such as Allegro (quick), Staccato (short and detached), and Serenade (evening music), to align with the “composition” theme.
The “V COMPOSED” drinks include:
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Rich Allegro – A tea variation blending green tangerine chamomile with sweet lychee, accented by the tangy kick of red vinegar.
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Yuja Staccato – Goheung yuzu juice paired with grapefruit smoothie, striking a perfect balance of bitterness and refreshing citrus.
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Dolce Serenade – Compose Coffee’s signature blended milk with Korean honey and a shot of espresso for a smooth, rich finish.
Fans in South Korea flocked to their nearest Compose Coffee branches to be among the first to try the new “V COMPOSED” drinks, eagerly sharing photos and reviews on social media.
In addition to the full video commercial set to be released soon, Compose Coffee revealed that many more surprises are planned as part of the campaign.
