According to its quarterly report for the fourth quarter of 2025, annual sales at HYBE Labels increased by 18% in 2025, hitting an all-time peak. However, owing to its increased investments for the sake of long-term growth and structural changes, the corporation operational earnings decreased compared to 2024.
In 2025, HYBE Labels reported 2.65 trillion KRW (~ 1.84 billion USD) in annual sales, with its largest sales coming from live events (250 concerts, 29 fan meetings). It also reported 49.9 billion KRW (~ 34.6 million USD) in total annual operating profit, citing the launch of new artists such as aoen in Japan, CORTIS in South Korea, and SANTOS BRAVOS in Latin America as major costs.
As for Q4 of 2025, the corporation reported 716.4 billion KRW (~ 496.7 million USD) in sales, but suffered a loss of 260 billion KRW (~ 180 million USD) in net profit. This loss follows a reported loss of 52 billion KRW in Q3.
However, HYBE Labels fully intends on expanding its influence on the global music market in 2026 through boy group BTS’s return to promotions, kicking off on March 20 with the release of their 5th full album, ‘Arirang‘. Following the comeback, BTS will embark on K-Pop’s biggest tour yet, visiting 34 cities for a total of 82 shows scheduled thus far, with additional stops in Japan and the Middle East in the works.
Finally, HYBE Labels plans on launching two new girl groups in 2026 – one based in South Korea and one taking after KATSEYE as a global girl group.
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