BTS‘s RM went from idol to entrepreneur to present his merch to ARMY!
HYBE MERCH had announced BTS’s “Artist Made Collection,” a collection of merchandise designed by the members themselves. BTS also personally marketed and promoted their merch.
Unbeknownst to fans, RM began promoting one of two items (jogging pants and a wind chime) long before the collection was announced. He wore these pants during a livestream while telling fans, “There’s a secret behind these pants.”
There’s a secret behind these pants. I’m wearing them right now, but it’s a secret. I feel like I showed you guys everything, but there’s a huge secret hiding within these pants so please look forward to it.
— RM
In a video, entitled ARTIST-MADE COLLECTION ‘SHOW’ BY BTS – RM, RM shows off his merchandise, using his members as models. His jogging pants, tested by BTS’s resident athlete, Jungkook, are a step above run-of-the-mill jogging pants… sort of.
“And what’s annoying about regular jogger pants?” RM asked, jogging in place. “They stick out at the knees.”
“It doesn’t stretch out at the knees,” RM continued proudly. “and the fleece lining completely prevents the knees…” Uh oh. The pants didn’t do exactly what RM advertised.
“Well, it sticks out a little,” he amended as, just off-camera, J-Hope burst out laughing. “But not that much. It has cotton in it too, so we can’t prevent it 100%. But these jogger pants stick out very little at the knees.”
Like a true salesman, RM continued his pitch, showing off the pants’ ARMY logo and deep pockets. Most people probably won’t be carrying weights in their pockets…but they could!