This month’s brand reputation rankings for variety shows have been revealed by the Korean Business Research Institute.
Using big data collected from March 2 to April 2, the rankings of 50 popular variety programs were determined by analyzing their consumer participation, interaction, media coverage, community awareness, and viewership indexes.
With a brand reputation index of 6,563,911 for April, tvN’s “Jinny’s Kitchen” secured the top spot on this month’s list. In the show’s keyword analysis, “Lee Seo Jin,” “BTS’s V,” and “Choi Woo Shik” were highly ranked phrases, and “get immersed in,” “do business,” and “hit the jackpot” were its highest-ranking related terms. The program’s positivity-negativity analysis also revealed a score of 88.41 percent positive reactions.
Check out the top 20 shows for this month below.
1. “Jinny’s Kitchen”
2. “How Do You Play?”
3. “Home Alone” (“I Live Alone”)
4. “Running Man”
5. “You Quiz on the Block”
6. “My Little Old Boy”
7. “Knowing Bros” (“Ask Us Anything”)
8. “Radio Star”
9. “2 Days & 1 Night Season 4”
10. “Immortal Songs”
11. “The Heavenly Idol”
12. “Our Blooming Youth”
13. “The King of Mask Singer”
14. “Shooting Stars” (“Kick a Goal”)
15. “Tasty Guys”
16. “Call of the Country”
17. “The Manager”
18. “National Singing Contest”
19. “Gayo Stage”
20. “I Am Solo”
‘Jinny’s Kitchen‘ airs every Friday at 8:50 PM KST via tvN and TVING for viewers in South Korea and via Amazon’s global OTT Prime Video for viewers overseas.
You can purchase BTS’ V on the cover of ELLE Korea Magazine here.
