Here are the July brand value rankings for individual male K-Pop idols, based on big data analysis by the Korea Brand Reputation Research Institute.
From June 15 through July 15 KST, the Institute analyzed big data of currently active individual male K-Pop idols in areas including consumer participation, media activity, communication, and community activity. In order to determine a brand’s “brand value”, big data is converted into numerical values before they are added up to find the total value.
The top 30 individual male K-Pop idols in terms of brand value for July are, in order: BTS’s Jungkook, Kang Daniel, BTS’s Jimin, BTS’s V, G-Dragon, ASTRO‘s Cha Eun Woo, Park Ji Hoon, BTS’s j-hope, BTS’s SUGA, Hwang Min Hyun, EXO‘s Baekyun, Super Junior‘s Kyuhyun, BTS’s Jin, BTS’s RM, Super Junior’s Siwon, NCT‘s Jaehyun, Seventeen‘s Mingyu, SHINee‘s Taemin, Seventeen’s Jun, The Boyz‘s Juyeon, SHINee‘s Minho, Seventeen’s Junghan, INFINITE‘s Sungyeol, 2PM‘s Junho, MONSTA X‘s I.M, Seventeen’s Hoshi, Seventeen’s Wonwoo, Taeyang, ATEEZ‘s San, and NCT’s Doyoung.
In particular, the top 3 ranked male K-Pop idols demonstrated overwhelming brand power in the month of July, with Jungkook earning a total of 4,637,262 brand points, Kang Daniel a total of 4,472,880 points, and Jimin a total of 4,214,731 points.
