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Korean Netizens Shocked By BTS Jungkook’s Calvin Klein Fall ’23 Campaign

By A.R.M.Y Koreaboo 15/08/2023
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Korean pop sensation Jungkook has once again teamed up with the iconic fashion brand Calvin Klein — and the results are nothing short of stunning. In the latest Fall 2023 campaign, Jungkook showed a side of himself that left fans and netizens in shock.

jk-ck-fall23-6
| Calvin Klein

ARMYs know Jungkook as BTS’s golden maknae — a young star with impeccable singing, dancing, and rapping skills. Yet, every time he embarks on a solo project, he manages to leave fans astounded.

jk-ck-fall23-7
| Calvin Klein

This Calvin Klein campaign is no exception. Fans were not prepared for the magnetic aura and the depth of his charisma unveiled in the campaign.

jk-ck-fall23-3
| Calvin Klein

Jungkook appears in Calvin Klein’s newest venture, which centers around themes of confidence, playfulness, and unapologetic sexiness.

jk-ck-fall23-2
| Calvin Klein

The brief 30-second video clip, captured by renowned fashion photographers Inez & Vinoodh, is set against the pulsating backdrop of Gary Numan‘s 1980 Hot 100 top 10 hit “Cars.”

find pleasure in the music. feel every second.

Jung Kook in the new campaign by @inezandvinoodh. pic.twitter.com/1wIO5iUFhe

— calvinklein (@CalvinKlein) August 14, 2023

Set in a desolate parking-garage ramp, the video showcases the 25-year-old artist sporting a dark denim ensemble complete with a jacket and jeans, complemented by an eye-catching sleek black tie that accentuates his bare chest.

quick change accelerated.
Jung Kook in the new collection. pic.twitter.com/UzKYT0JDfZ

— calvinklein (@CalvinKlein) August 14, 2023

The campaign is intermittently interspersed with clips of Jungkook smiling into the camera, his signature lip ring evident.

jk-ck-fall23-1
| Calvin Klein

This collaboration is not the pair’s first rodeo. Earlier in March, Jungkook’s role as global brand ambassador for Calvin Klein became evident when he rocked a steamy denim look, setting social media platforms ablaze.

jk-ck-spring
Jungkook’s first campaign with Calvin Klein. | Calvin Klein

The campaign video and pictures did not take long to circulate, particularly on the popular Korean community site, TheQoo. Within a short span, the post garnered over 40,000 views and hundreds of comments — a testament to Jungkook’s immense popularity and the campaign’s instant hit status.

jk-ck-fall23-4
| Calvin Klein

Netizens were quick to express their admiration and shock at how well the BTS star could pull off a “genderless look.” Pictures where Jungkook was sporting sexy crop tops and medium-length messy hair, received endless praise — leaving fans and non-fans in awe.

jk-ck-fall23
| Calvin Klein
  • “Wow, this is crazy! It’s so good, Jungkook!”
  • “Wow, he can totally pull off the genderless look!”
  • “Wow, this concept is perfect for him.”
  • “Wow, guys really have to have a sharp face shape to pull off the genderless look.”
  • “Wow, how did he hide this charisma? He’s like a professional model. The long version video is so cool too!”
  • “The video is crazy!”
  • “The male crop top era is coming!”
  • “Wow, this is a genderless concept. He pulls it off so well.”
Screenshot 2023-08-14 144118
| TheQoo

Such reactions signify a transformative period in fashion where gender norms are continuously being challenged. Jungkook, through this campaign, not only reasserts his position as a global fashion icon but also propels the conversation about fluidity in fashion further.

jk-ck-fall23-5
| Calvin Klein

His ability to effortlessly encapsulate the “genderless” look speaks to his versatility as an artist and his evolution as a fashion icon.

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A.R.M.Y Koreaboo

A.R.M.Y Koreaboo

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