NewJeans, Lim Young Woong, and BTS have topped brand value rankings for domestic singers in the month of August, based on big data analysis.
From July 26 through August 26, the Korea Brand Reputation Research Institute analyzed big data of currently promoting domestic singers in areas including consumer participation, media activity, communication, and community activity.
The Institute found that NewJeans ranked on top for this month with a total of 9,762,620 points, demonstrating significant brand power. Trot singer Lim Young Woong came in second place with 7,438,057 points, while BTS took up third place with 6,553,163 points.
The top 30 domestic singers in terms of brand value rankings for the month of August are, in order: NewJeans, Lim Young Woong, BTS, IVE, Seventeen, BLACKPINK, Jeon So Mi, Kim Ho Joong, LE SSERAFIM, NCT, Psy, Young Tak, Lee Chan Won, Oh My Girl, IU, (G)I-DLE, Kang Daniel, TWICE, EXO, Song Ga In, Na Hoon Ah, Sung Si Kyung, Lee Young Ji, aespa, Taeyeon, Girls’ Generation, STAYC, Lee Seung Yoon, Maktub, and fromis_9.
