BTS‘s Jungkook has proven to be the king of sales once again. Everything he endorses, eats, or wears instantly sells out. After he was announced to have a collaborative project with Calvin Klein, the collection he modeled began selling out in several countries.
“The Jungkook Effect” Calvin Klein’s Latest Collection Worn By The BTS Star Is Reportedly Already Selling Out In Several Countries
Who can blame the consumers? He looks drop-dead gorgeous in those denims.
Reportedly, the company’s stocks also shot up not long after he was announced as the new campaign model. PVH Corp, the owning company of Calvin Klein, experienced a 20% leap in stock prices. It went from $72.26/stock to $88.36/stock in four short days.
The graph below indicates the steep rise in stock price.
Jungkook has pushed the brand to great success. Calvin Klein’s social media posts about the collaboration quickly became the account’s most-liked tweet in just 17 minutes. The engagements were also the best for their account.
In just 17 mimutes minutes, #JUNGKOOKxCALVINKLEIN is already the most liked tweet on @CalvinKlein’s Twitter account.
— It’s also their first ever post to reach 100K likes! pic.twitter.com/EDa2HKz17k
— Jungkook Charts (@KookCharts) March 27, 2023
According to fans, Calvin Klein’s Instagram post about Jungkook even topped world-famous supermodel Kendall Jenner‘s post.
Jungkook’s post has become the most liked on Calvin Klein Instagram account, surpassing Kendall Jenner. pic.twitter.com/nzgnaniB7H
— Jungkook SNS
(@Jungkook_SNS) March 29, 2023
It seems like everything that Jungkook touches turns to gold. He truly is the Midas of the industry.