The Top Male K-pop Idols with the Highest EMV (Earned Media Value) for Brands since 2020

K-pop idols have a significant impact on fashion brands due to their immense global influence and strong social media presence.

In the world of influencer marketing, Earned Media Value (EMV) is a key metric used to quantify the value of social media content by measuring engagements, such as how often a brand is mentioned and how much attention it garners on social media.

According to data from the influencer marketing platform Lefty, these are the top 5 male K-pop idols who has earned the most EMV since 2020.

1. BTS’s V (Kim Taehyung)— $286M

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A post shared by V (@thv)

2. ASTRO’s Cha Eun Woo — $192M

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A post shared by 차은우 (@eunwo.o_c)

3. Stray Kids’ Felix — $81M 

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A post shared by Felix (@yong.lixx)

4. EXO’s Kai and Sehun — $62

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A post shared by KAI (@zkdlin)

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A post shared by SEHUN (@oohsehun)

5. BIGBANG’s G-Dragon — $55M

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A post shared by G-DRAGON (@xxxibgdrgn)

EMV is essentially used to measure an influencer’s impact on brand visibility and consumer interest, and these male K-pop idols are currently dominating the list.

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Taehyung topped the list, with the majority of his EMV generated in just the 10 months leading up to his military enlistment, primarily due to his brand ambassadorship with CELINE.

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