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  • The Top Male K-pop Idols with the Highest EMV (Earned Media Value) for Brands since 2020

The Top Male K-pop Idols with the Highest EMV (Earned Media Value) for Brands since 2020

By A.R.M.Y AllKpop 30/09/2024
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K-pop idols have a significant impact on fashion brands due to their immense global influence and strong social media presence.

In the world of influencer marketing, Earned Media Value (EMV) is a key metric used to quantify the value of social media content by measuring engagements, such as how often a brand is mentioned and how much attention it garners on social media.

According to data from the influencer marketing platform Lefty, these are the top 5 male K-pop idols who has earned the most EMV since 2020.

1. BTS’s V (Kim Taehyung)— $286M

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A post shared by V (@thv)

2. ASTRO’s Cha Eun Woo — $192M

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A post shared by 차은우 (@eunwo.o_c)

3. Stray Kids’ Felix — $81M 

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A post shared by Felix (@yong.lixx)

4. EXO’s Kai and Sehun — $62

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A post shared by KAI (@zkdlin)

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A post shared by SEHUN (@oohsehun)

5. BIGBANG’s G-Dragon — $55M

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A post shared by G-DRAGON (@xxxibgdrgn)

EMV is essentially used to measure an influencer’s impact on brand visibility and consumer interest, and these male K-pop idols are currently dominating the list.

kbgmedia

Taehyung topped the list, with the majority of his EMV generated in just the 10 months leading up to his military enlistment, primarily due to his brand ambassadorship with CELINE.

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