In the dynamic and fast-paced realm of Korean pop music, enthusiasts relentlessly seek digital avenues to remain connected with the latest developments surrounding their cherished idols. Naver, the predominant search engine and digital powerhouse in South Korea, serves as a critical barometer, offering deep insights into the fluctuating popularity trends of these idols.
Utilizing datasets from Naver Data Lab and BlackKiwi, here is a compiled list of the top 30 most-searched K-pop idols on Naver for the year 2023. This ranking not only reflects the current standing and public interest in these artists but also provides a window into who some of the most popular idols are in Korea.
Check out the top 30 below.
| Rank | Group | Name | Keyword | Search Volume |
| 1 | IVE | Jang Wonyoung | 장원영 | 5 379 700 |
| 2 | IVE | An Yujin | 안유진 | 4 413 600 |
| 3 | Astro | Cha Eunwoo | 차은우 | 4 396 200 |
| 4 | ex – Big Bang | G-Dragon | 지드래곤 | 3 876 600 |
| 5 | 2PM | Lee Junho | 이준호 | 3 426 400 |
| 6 | aespa | Karina | 카리나 | 3 338 700 |
| 7 | Le Sserafim | Kim Chaewon | 김채원 | 2 940 300 |
| 8 | IVE | Rei | 레이 | 2 893 600 |
| 9 | BTS | Jungkook | 정국 | 2 868 600 |
| 10 | Newjeans | Mijni | 뉴진스 민지 | 2 822 200 |
| 11 | BLACKPINK | Jennie | 제니 | 2 691 900 |
| 12 | BTS | V | 뷔 | 2 568 200 |
| 13 | BLACKPINK | Jisoo | 지수 | 2 522 400 |
| 14 | Newjeans | Hanni | 뉴진스 하니 | 2 350 700 |
| 15 | Girls’ Generation | YoonA | 윤아 | 2 308 900 |
| 16 | ex – Wanna One | Kang Daniel | 강다니엘 | 2 226 300 |
| 17 | Newjeans | Haerin | 뉴진스 해린 | 1 993 700 |
| 18 | BLACKPINK | Lisa | 리사 | 1 710 000 |
| 19 | Girls’ Generation | Taeyeon | 태연 | 1 686 100 |
| 20 | BTOB | Lee Changsub | 이창섭 | 1 643 300 |
| 21 | aespa | Winter | 윈터 | 1 486 000 |
| 22 | Big Bang | Taeyang | 태양 | 1 485 000 |
| 23 | Le Sserafim | Sakura | 사쿠라 | 1 443 900 |
| 24 | Le Sserafim | Kazuha | 카즈하 | 1 370 100 |
| 25 | ZEROBASEONE | Sung Hanbin | 성한빈 | 1 364 400 |
| 26 | Newjeans | Danielle | 뉴진스 다니엘 | 1 362 500 |
| 27 | Newjeans | Hyein | 뉴진스 혜인 | 1 350 400 |
| 28 | SEVENTEEN | Joshua | 조슈아 | 1 244 300 |
| 29 | BTS | Jimin | 지민 | 1 230 900 |
| 30 | BLACKPINK | Rosé | 로제 | 1 207 400 |