ARMYs are increasingly disappointed over the merchandise for BTS Suga‘s SUGA | Agust D TOUR ‘D-DAY’ IN US.
Since HYBE MERCH released the preview photos for Suga’s merch, ARMYs have been anticipating scoring some items, particularly tour shirts.
#SUGA | #AgustD TOUR ‘D-DAY’ Official Merch.
Concept Video
The merchandises will be sold at each tour site according to the tour schedule. More details will be announced later.
Online
2023. 05. 09. 11AM(KST)
@weverseshop @BTS_jp_official#SUGA_AgustD_TOUR pic.twitter.com/uzPY26vgJe
— HYBE MERCH (@HYBE_MERCH) April 23, 2023
The day before Suga’s first concert in Belmont Park, ARMYs lined up hours ahead of opening. But was it entirely worth it?
Wow this merch line for #AgustD Tour Merch! It’s open now. #SUGA_AgustD_TOUR #AgustD_SUGA_Tour @BTS_twt pic.twitter.com/GRFBsLZwDj
— •ʀᴏsᴇ⁷
• D-DAY DAY 1
• (@CYPHERS_DDAENG3) April 25, 2023
Those who got merchandise the first day it was made available shared photos on social media to give ARMYs an idea of what to expect. They revealed that the only shirt with any traditional “tour dates” listed on the back was the black T-Shirt with Suga’s face on the front, which cost $45 USD. And the thing is… it’s not even the dates, and it’s simply the locations!
the only shirt with tour dates on it has yoongi’s face on the frontt #D_DAY_TOUR pic.twitter.com/z5hvOJ4XEq
— trinh ⁷ ⟭⟬
(@trinhers) April 25, 2023
found a photo. Nothing on the back. pic.twitter.com/UvPzKx1uQx
— trinh ⁷ ⟭⟬
For many concert-goers, it’s a must-have to get the traditional tour T-Shirt with both dates and locations on the back, but the merchandise for SUGA | Agust D TOUR ‘D-DAY’ IN US doesn’t really include this. That one shirt that comes close still misses the mark for many.
i feel like bts’ merch graphics team have never seen a concert shirt before https://t.co/zHQOrUDLo5
— kara
A lot of ARMYs feel like the merchandise was poorly designed, which is honestly to be expected from a lot of music artists’ tours. Still, most at least include the dates, locations, and sometimes even venues on the back of the T-Shirt.
that is fair, I’ve been to concerts with ugly shirts.. but! they at least majority got the back of the shirt with the cities/ dates on it looking nice. even these without dates still look waaaay nicer than the cities/states just thrown on pic.twitter.com/uGchpvHXzY
— kara
So, ARMYs couldn’t help but wonder who was responsible for the “rushed” design. Some even suggested they could have done better with or without experience in graphic design.
Someone who had a 5 minute deadline
— kara
I feel like I could and I’m nothing
— kara
There are actually lots of fan-made merchandise that are just as good or better. You can find many creative designs on Etsy.
While we’d all love HYBE to hire ARMYs to get the job done, it might not be the company’s fault. One ARMY pointed out that LiveNation‘s design team previously did U.S. merchandise for BTS, so they were likely responsible again.
🧍
that’s… unfortunate
— kara
This would also explain why ARMYs have noticed design differences between shirts advertised by HYBE MERCH and those sold on-site for the tour. Read more below.
ARMYs Shocked At Quality Of BTS Suga’s Agust D Tour Merch IRL Compared To Online