Skip to content
BTS LIVE

News and Entertainment

  • Home
  • BTS News
  • BLACKPINK Diary
BTS LIVE

News and Entertainment

  • Home » 
  • BTS News » 
  • Brand Analyst Reveals The Financial Impact Dior Is Experiencing Thanks To BTS’s Jimin

Brand Analyst Reveals The Financial Impact Dior Is Experiencing Thanks To BTS’s Jimin

By army999 31/01/2023
Table of Contents

In less than a month as Dior’s global ambassador, Jimin is already proving his incredible impact.

BTS‘s Jimin stole hearts around the world with his Paris Fashion Week debut, making his first public appearance as Dior‘s newest global ambassador.

ARMYs highly anticipated Jimin’s appearance at the Dior Fall 2023 Menswear Fashion Show, and he exceeded expectations when he showed up to the event wearing a chic, monochromatic suit with a flattering turtleneck.

As fans processed the visual overload, they were in for another shock as BTS’s J-Hope made a surprise appearance alongside his bestie, sitting front row with Jimin at the show.

BTS’s Jimin (left) and J-Hope (right) at the Dior Fall 2023 Menswear Fashion Show during Paris Fashion Week | @MTV/Twitter

Both members quickly became the show’s main event, and even fellow celebrities were starstruck at the incredible media and fan response the BTS members pulled.

Even acclaimed celebrities, such as “Game of Thrones” and “Wednesday” star Gwendoline Christie, couldn’t hide their reactions to the star power of BTS’s Jimin.

But even the cool [Gwendoline] Christie, star of both Dior show and “Game Of Thrones,” seemed overwhelmed when journalists ditched her in a split second upon the arrival of BTS’s Jimin…

— Washington Post

Though it’s easy to see BTS’s global impact through the incredible crowds of ARMYs that gather to support the group and their numerous brand endorsements, their true financial impact is often implied but not always publicized.

Recently, the influencer marketing platform Lefty broke down just how much of an impact BTS’s Jimin made during Paris Fashion Week.

Fans waiting outside Dior for Jimin's arrival! 🤯#JIMINxDIOR#JiminAtDiorFashionShow #Dior #Jimin pic.twitter.com/zbK16sUN61

— i-D (@i_D) January 20, 2023

Lefty named Jimin the top influencer of the prestigious men’s fashion week. From his two Instagram posts for Dior, he was said to create $17 million USD in EMV (earned media value, a metric used to determine the value of a social media post).

According to Lefty’s report, Jimin’s posts accounted for 54% of Dior’s total EMV during Paris Men’s Fashion Week.

| @PJM_data/Twitter

Vogue Business released a statement from Hugo Ramos, a brand analyst from Lefty, who further shared that BTS’s group Instagram engagement is almost double the engagement other celebrities receive.

Ramos considers Jimin’s Dior fashion show appearance a “major success,” and the numbers resoundingly agree.

For more on Jimin’s influence in the luxury fashion world, check out the article below!

Share
facebookShare on FacebooktwitterShare on TwitterpinterestShare on Pinterest
linkedinShare on LinkedinvkShare on VkredditShare on ReddittumblrShare on TumblrviadeoShare on ViadeobufferShare on BufferpocketShare on PocketwhatsappShare on WhatsappviberShare on ViberemailShare on EmailskypeShare on SkypediggShare on DiggmyspaceShare on MyspacebloggerShare on Blogger YahooMailShare on Yahoo mailtelegramShare on TelegramMessengerShare on Facebook Messenger gmailShare on GmailamazonShare on AmazonSMSShare on SMS
Post navigation
Previous post

Disrespecting BTS, NCT member receives backlash

Next post

Here’s Why ARMYs Shouldn’t Miss ‘BTS: Yet to Come in Cinemas’

army999

army999

Related Posts

Categories BTS News Brand Analyst Reveals The Financial Impact Dior Is Experiencing Thanks To BTS’s Jimin

BTS V (Kim Taehyung) graces Vogue Japan's special digital cover for 'Vogue World 2025: Hollywood'

Categories BTS News Brand Analyst Reveals The Financial Impact Dior Is Experiencing Thanks To BTS’s Jimin

BTS's V (Kim Taehyung) heads to Los Angeles to attend the 'Vogue World: Hollywood' event

Categories BTS News Brand Analyst Reveals The Financial Impact Dior Is Experiencing Thanks To BTS’s Jimin

Netflix’s top-ranked PD Yun Hyeon Jun purchases Trimage apartment in full cash for 5.49 billion KRW (approx. 3.8 million USD)

Categories BTS News Brand Analyst Reveals The Financial Impact Dior Is Experiencing Thanks To BTS’s Jimin

HYBE signs cultural partnership with Son Heung Min's LAFC

Categories BTS News Brand Analyst Reveals The Financial Impact Dior Is Experiencing Thanks To BTS’s Jimin

BTS's V excites fans with new Celine fall photoshoot

Categories BTS News Brand Analyst Reveals The Financial Impact Dior Is Experiencing Thanks To BTS’s Jimin

'Golden Disc Awards' reveals 'Powerhouse 40' celebrating K-Pop’s top influencers

Categories BTS News

BTS V (Kim Taehyung) graces Vogue Japan's special digital cover for 'Vogue World 2025: Hollywood'

27/10/2025

BTS's V (Kim Taehyung) heads to Los Angeles to attend the 'Vogue World: Hollywood' event

26/10/2025

Netflix’s top-ranked PD Yun Hyeon Jun purchases Trimage apartment in full cash for 5.49 billion KRW (approx. 3.8 million USD)

25/10/2025

HYBE signs cultural partnership with Son Heung Min's LAFC

24/10/2025

BTS's V excites fans with new Celine fall photoshoot

24/10/2025
Copyright © 2025 BTS LIVE - Powered by Bangtan Colorful.
Offcanvas
  • Home
  • BTS News
  • BLACKPINK Diary