BTS Jin once again proved why he is known as the “Sold Out King.”
On February 14th KST, Jin shared a post on the fan community Weverse with the caption “Off work~~” along with a photo. In the mirror selfie, taken with a Samsung Galaxy Flip, Jin drew admiration for his striking visuals — partially revealed black hair, sharp brows, large expressive eyes, a high bridged nose, and a defined jawline — earning praise as a “god of beauty.”
Fans also took notice of the fashion items featured in the photo. Jin wore a jacket and carried a bag from Alo, where he serves as a global ambassador, along with a keyring from Gucci, another brand he represents as a global ambassador.
The cat illustrated keyring attached to his bag is a star shaped key chain from a collaboration between Gucci and Japanese artist Yuko Higuchi. The item was released exclusively in Japan in two colors, green and purple. Shortly after Jin’s selfie was posted, the green version he wore sold out. On Yahoo Japan’s real time search rankings and across social media, fans flooded comments with reactions such as “So cute” and “Sold out,” quickly sending the item trending.
Jin has long been nicknamed the “Sold Out King” due to the frequent sell outs of products he wears, eats, or drinks. As a global ambassador and model for brands including Gucci, Alo, FRED, Dolby, Laneige, Ottogi Jin Ramen, Dongwon F&B Dongwon Tuna, and LUCIDO L, he continues to solidify his status as one of the world’s top superstars and an unrivaled “advertising king.”
Recently, it was reported that Dongwon F&B’s U.S. export sales of Dongwon Tuna — for which Jin serves as a global model — increased by approximately 30 percent compared to the previous year. Other categories such as HMR, pet food, and beverages also saw balanced growth, leading to an overall export increase of more than 15 percent year on year. As a result, Dongwon Industries recorded provisional consolidated sales of 9.5837 trillion KRW(~6.6 billion USD) last year, up 7.2 percent from the previous year.
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