BTS member Jin has once again demonstrated his remarkable selling power.
On February 14, Jin shared a mirror selfie on the fan community platform Weverse with the caption “Off work~~.” The photo quickly captured attention as fans admired his striking visuals. With his forehead partially revealed beneath sleek black hair, well defined brows, large expressive eyes, a high nose bridge, and a sharp jawline, Jin once again drew praise for his flawless appearance.
The selfie, taken with a Samsung Galaxy Flip, also sparked interest in the items he was wearing. As a global ambassador for ALO, Jin was seen sporting the brand’s jacket and carrying one of its bags. Attached to the bag was a keyring from GUCCI, where he also serves as a global ambassador.
The keyring features a cat illustration and is a star-shaped key chain from GUCCI’s collaboration with Japanese illustrator Yuko Higuchi. Released exclusively in Japan in green and purple versions, the green design worn by Jin sold out almost immediately after his selfie was posted.
Following the upload, the product began trending in real-time searches on Yahoo Japan and across social media platforms. Fans responded enthusiastically, leaving comments such as “So cute” and “Sold out,” further highlighting Jin’s undeniable influence.
Often referred to as the Sold Out King, Jin has repeatedly caused items he wears, eats, or endorses to sell out. In addition to GUCCI and ALO, he serves as a global ambassador and model for brands including FRED, Dolby, Laneige, Ottogi Jin Ramen, Dongwon F&B Dongwon Tuna, and LUCIDO L. Through his continued global influence, Jin solidifies his status as one of the world’s leading superstars and advertising powerhouses.
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