Which K-Pop idol groups demonstrated the greatest brand power in the month of July?
From June 18 through July 18 KST, the Korea Brand Reputation Research Institute analyzed big data of currently promoting K-Pop idol groups in order to determine each group’s overall brand power.
Based on the Institute’s analysis, BTS came out on top with a total of 6,773,406 points for July, followed by NewJeans in second place with 5,971,913 points. BLACKPINK came in third place with 4,960,500 points total, and IVE took up fourth place with 3,982,683 points.
Here are the top 30 K-Pop idol groups in terms of brand value rankings for July, in order: BTS, NewJeans, BLACKPINK, IVE, Seventeen, LE SSERAFIM, (G)I-DLE, EXO, SHINee, NCT, TWICE, Girls’ Generation, Stray Kids, MONSTA X, Oh My Girl, aespa, Red Velvet, MAMAMOO, 2PM, H1-KEY, The Boyz, Big Bang, BTOB, Super Junior, ATEEZ, ENHYPEN, ASTRO, TEEN TOP, NMIXX, and fromis_9.
