BTS‘s 10th anniversary FESTA has begun. In their latest release, the members plan an ad project for their fandom, ARMY, like their fans do for their special events, such as birthdays.
In the video, they discuss various locations for the potential ad, from buses, subways, building banners, bus stops, TV commercials, electronic billboards, etc.
BTS’s leader RM made his decision based on what he believed would have the most impact, meaning the greatest reach to everyone, rather than just ARMYs. He explained that he wanted everyone, especially non-fans, to see the ad as it’s such as milestone anniversary.
Personally, to be realistic, I think this is something we need to tell others about.
— RM
Yet, the way he referred to non-ARMYs was especially humorous. He called them Muggles!
I think we should let everyone, including Muggles know, not just our fans. It’s been 10 years since the birth of ARMY and BTS!
— RM
In author J. K. Rowling‘s Harry Potter universe, Muggles are those who lack magical ability, and most are unaware of the wizarding world. The Harry Potter fandom would also refer to those who are not particularly knowledgeable of the books/films as a Muggle too.
RM ended up choosing the village bus for the ad. He believed most people would see it!
To be honest, the best place to space out is a village bus. I think the village bus has great reach.
— RM
Watch the full video below.
