Superstar Kim Taehyung, aka V of BTS, is showcasing his massive influence as a global fashion icon through his latest luxury fashion brand partnership.
On July 19, Taehyung was announced as Cartier’s newest global brand ambassador and became the new face of the “Panthère de Cartier” campaign.
Cartier praised Taehyung as “one of the most talented individuals of our time,” who embodies an image that fits Cartier’s jewelry creations perfectly.
Arnaud Carrez, Senior Vice President & Chief Marketing Officer of Cartier, also explained their choice of working with Taehyung.
“When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V. He has the look and strength of character, a personality whose choices are guided by creativity as a dancer, musician, or art lover, with a style and elegance that belong only to him.” – Arnaud Carrez
After the news of Taehyung becoming the global brand ambassador for Cartier spread, the brand’s website experienced a momentary crash due to a sudden surge in traffic.
Several media outlets, including the global fashion magazine “Highsnobiety,” reported that fans rushed to online retailers as soon as they heard the news to purchase Cartier jewelry.
A necklace from the “Panthère de Cartier” collection priced at $26,700, sold out immediately on Cartier’s global online retailers in countries, including France and the UK.
Enthusiastic fans who didn’t wish to wait for the shipping period headed straight to Cartier stores to buy jewelry, certifying Taehyung’s influence on social media.
Causing luxury brand websites to crash is nothing new for Taehyung. In March, after he was announced as CELINE’s global ambassador through ELLE Korea, the website experienced downtime due to the sudden surge in traffic.
Recently, Brand Finance, a leading brand valuation and strategy consulting firm in the UK, reported that CELINE experienced a 51% surge in growth after appointing Taehyung as their new ambassador, indicating high expectations for his success as a Cartier ambassador.
