DIOR is one of the biggest brands in the world, and there are many Korean stars who represent the brand, including the likes of BLACKPINK‘s Jisoo, BTS‘s Jimin, actor Nam Joo Hyuk, and more.
Recently, the brand has come under fire after posting a photo that was deemed racist. In the photoset, the brand posted images of an Asian model showcasing the brand’s latest collection.
Yet, the last photo gained attention as it showed the model doing a pose where she used her two fingers to lift her eyes.
After the post was shared, a TikTok user made a video about the photo that attracted over a million views and over a hundred thousand likes.
In the video, the OP asked viewers if they thought it was racist, showcasing the pose of the Asian model putting two fingers around her eyes and lifting it up, a gesture associated with those mocking Asian people.
@candiselin86 Dior has since deleted the “slanted eye” photo in that post. But you can still read netizens’ comments under the post. #dior #diorbeauty #asian #racist #racism #stopasianhate #mamianqun #hanfu #马面裙 #迪奥
♬ Pieces (Solo Piano Version) – Danilo Stankovic
In the comments, netizens shared their own take on the photos, explaining how the brand was seemingly using POC as “Props” and “aesthetic.”
One comment pointed out the extent to how bad it is considering the number of Asian ambassadors they have, particularly the brand’s “Golden Girl” Jisoo.
After seeing the backlash, DIOR took down the specific photo from their account.
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Although the photo was taken down, comments were still viewable, and netizens couldn’t hide their anger. Many even pointed out that it wasn’t the first time DIOR had done something that showed discrimination towards Asians.
While the brand has taken down the photo, DIOR hasn’t addressed the controversy surrounding the photo. Many netizens want the brand to acknowledge what they had done to ensure it won’t happen again.
