This month’s brand reputation rankings for variety shows have been revealed by the Korean Business Research Institute.
Using big data collected from April 6 to May 6, the rankings of 50 popular variety programs were determined by analyzing their consumer participation, interaction, media coverage, community awareness, and viewership indexes.
With a brand reputation index of 6,853,717 for May, tvN’s “Jinny’s Kitchen” topped the list for the second consecutive month, marking a 4.42 percent increase in its score since April.
In the show’s keyword analysis, “BTS’s V,” “Park Seo Joon” and “Choi Woo Shik” were the high-ranking phrases, while “complete,” “heartwarming,” and “achieve” were its highest-ranking related terms. The program’s positivity-negativity analysis also revealed a score of 82.70 percent positive reactions.
Check out the top 20 shows for this month below.
1. “Jinny’s Kitchen”
2. “Home Alone” (“I Live Alone”)
3. “You Quiz on the Block”
4. “Win or Nothing” (“Strongest Baseball”)
5. “How Do You Play?”
6. “Running Man”
7. “My Little Old Boy”
8. “Radio Star”
9. “Knowing Bros” (“Ask Us Anything”)
10. “Immortal Songs”
11. “Business Genius”
12. “I Am Solo”
13. “The King of Mask Singer”
14. “2 Days & 1 Night Season 4”
15. “Shooting Stars” (“Kick a Goal”)
16. “Gayo Stage”
17. “National Singing Contest”
18. “Tasty Guys”
19. “The Manager”
20. “Dogs Are Incredible”
‘Jinny’s Kitchen‘ is available for viewing on Amazon’s global OTT Prime Video.
