Which advertisement models demonstrated the highest brand power in the past month?
To determine the brand value rankings of domestic advertisement models from July through August, the Korea Brand Reputation Research Institute analyzed big data of currently active advertisement models in the following areas: consumer participation, media activity, communication, community activity, etc.
Based on the analysis results, trot singer Lim Young Woong came out on top as the #1 advertisement model, earning a total of 2,062,651 points from July 3 through August 2.
Next, girl group NewJeans came in 2nd place with 1,805,604 points total, followed by BTS in 3rd place with 1,415,431 points.
Here are the top 30 domestic advertisement models in terms of brand value rankings for August: Lim Young Woong, NewJeans, BTS, IU, Ma Dong Suk, Son Heung Min, Lee Do Hyun, IVE, Kim Ho Joong, LE SSERAFIM, YoonA, Gong Yoo, Seventeen, BLACKPINK, Kim Tae Ri, Yoo Jae Suk, Lee Chan Won, Son Suk Goo, Jang Min Ho, Kim Yuna, Cha Eun Woo, TWICE, Joo Hyun Young, Psy, Lee Byung Hun, Jo In Sung, aespa, Kim Hye Soo, NCT, and Kim Jong Kook.
