Indonesian investment platform SimInvest recently unveiled Kim Taehyung, aka V of BTS, as their new brand ambassador. SimInvest is a subsidiary of Sinarmas Sekuritas, owned by Sinar Mas conglomerate and managed by Indonesia’s third-richest family.
To strengthen their collaboration with Taehyung, SimInvest has been working closely with HYBE to organize a fan-meet exclusively for its users.
“SimInvestival Goes to Korea,” the event held by SimInvest, will take place in South Korea on June 11, and Taehyung will participate in an interview and a photo session.
Registration began on March 23 and is ongoing, with only 80 lucky winners being granted the once-in-a-lifetime opportunity of meeting Taehyung in person.
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On May 3, SimInvest announced that in addition to Taehyung’s attendance as the brand ambassador, there would be a special performance by the K-pop girl group SECRET NUMBER at the event.
SECRET NUMBER has gained popularity in Indonesia due to one of its members being Indonesia’s first K-pop idol, making them an obvious choice by SimInvest.
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Collaborating with Taehyung proved to be a shrewd marketing strategy for SimInvest, as the company has experienced a remarkable surge in popularity.
The app’s ranking on the app stores has skyrocketed, and SimInvest’s social media accounts have seen an exponential increase in followers, attesting to Taehyung’s immense impact on the brand’s online presence.
Fans from each respective fandom eagerly anticipate seeing their idols at SimInvest’s upcoming fan meet event.