Which Korean singers demonstrated the greatest brand power in the month of July?
From June 22 through July 22 KST, the Korea Brand Reputation Research Institute analyzed big data of currently promoting Korean singers in areas in order to determine their brand value and rankings. Big data analysis collects data from areas such as consumer participation, media activity, communication, community activity, etc and converts the data into a sum of numerical values.
Based on the analysis results, trot singer Lim Young Woong took up the top spot in terms of singer brand value rankings for the month of July. The musician earned a total of 7,918,727 brand points. BTS took up 2nd place this month with 7,131,169 points, followed by NewJeans with 6,077,769 points.
Here are the top 30 singers in terms of brand value rankings for July, in order: Lim Young Woong, BTS, NewJeans, BLACKPINK, IVE, Psy, LE SSERAFIM, Lee Chan Won, Seventeen, IU, Kim Ho Joong, (G)I-DLE, Young Tak, EXO, Kang Daniel, aespa, Taeyeon, Girls’ Generation, Hwa Sa, Song Ga In, Lee Young Ji, Jang Min Ho, Oh My Girl, TWICE, Choi Ye Na, Kim Hee Jae, NCT, Red Velvet, MAMAMOO, and Sung Si Kyung.
