Kim Taehyung, aka V of BTS, has turned 29 years old, and the occasion is marked by an outpouring of love from his fans.
Although Taehyung is still serving in the military, fans have gone all out to make his 29th birthday special, transforming South Korea into ‘TaeTaeland’ with thousands of birthday advertisements reaching millions of people.
A total of 8,100+ birthday ads are currently being displayed in various forms, including TV screens, LED displays, street banners, billboards, wrapped buses, and multimedia ads across South Korea.
Some of his birthday projects:
- CONVENIENCE STORE ADS
3,203 TV screens in 3,193 CU convenience stores, one of South Korea’s largest chain stores, display Taehyung’s b-day ads, reaching up to 3 million customers daily.
- BOOKSTORE ADS
150 LED screens in 34 Kyobo Book Centres, one of South Korea’s largest bookstores, are showing Taehyung’s b-day ads.
- Popular Landmark Ads
144 high-traffic billboards and screens across popular landmarks in Seoul feature Taehyung’s b-day ads, spanning ground level to underground and outdoor to indoor.
- GIANT TAEHYUNG DOLL ZONE
- SUBWAY STATION ADS
4,612 screens in subway stations display Taehyung’s b-day ads to more than2 million passengers daily.
- 4,448 screens across Seoul’s Subway Line 3 and Line 9
- 160 DID lightbox screens across Seoul’s Subway Line 2 & Line 4
- 4 screens in Seoul Airport Railroad Express (AREX) Hongdae Station
- 70+ BIRTHDAY BANNERS IN CHUNCHEON MILITARY BASE
- WRAPPED BUS ADS
Multiple buses wrapped with Taehyung’s birthday greetings are stationed outside the HYBE building.
- COMPOSE COFFEE FREE DRINKS & DESSERT EVENT
- MULTIMEDIA ADS
Several multimedia ads including:
- TV ad on SBS MTV Channel
- Full-page ad in Ilgan Sports newspaper
- Music and birthday ads on 3 of Korea’s biggest radio stations
- TAXI SHELTER ADS
Multiple taxi shelters surrounding the HYBE building have Taehyung’s bday ads on display.
