In the final K-pop boy group brand reputation ranking of 2021, the competition of SEVENTEEN, EXO, BTS .
Today (December 11), the Korean Business Research Institute announced the results of the brand value rankings of K-pop boy groups for this month – the last month of 2021.
The ranking is determined through the analysis of activity frequency, media coverage, social network index and community awareness for boygroups active in Kpop, with 53,070 .133 pieces of data.
Notably, after a sharp drop last month, BTS’ total brand score has skyrocketed again this month, specifically from 5,955,484 points in November to 8,730,664 points in December (an increase of 46 points) ,60%). Analysis of the negative – positive ratio shows that BTS received 87.90% positive reactions from the Korean public this month. With this achievement, helping BTS maintain the top 1 position.
Meanwhile, SEVENTEEN once again maintained the runner-up position (3,541,815 total brand points, down 30.96% compared to November) after regaining this rank from NCT last month. The 3rd place witnessed the sudden return of EXO (2,592,445 total brand points, down 28.06%) after many months of losing a spot in the top 3 to junior groups.
Specifically, the top 30 hottest Kpop boy groups include:
4. MONSTA XI
6. THE BOYZ
12. Stray Kids
19. Super Junior
21. Big Bang
29. Golden Child